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Comfort is the problem
Client
Olivier Segers
Info
CLØG is a fictional platform about overconsumption and waste. I designed a bold identity with heavy layouts, strong type contrasts, and colours inspired by household cleaning products. The project includes posters, mock campaigns, and digital visuals that use dry humour to question our throwaway culture.
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Where rhythm meets imperfection
Translating scent into form
A name revealed through form
